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Have you ever read Darren Rowse’s 31 Days to Build a Better Blog ebook? If not you have to it is amazing. Today I’m going to share my incites on Day 14 of the book. I will be sharing this with other’s who have read the book with me, but you can follow along even if you haven’t had a chance to read the book.

Day 14 of the 31 Days to Build a Better Blog you are asked to update a key page. Darren gives you multiple  pages that you can update: front page, about page, contact page, or a high traffic page. Let’s focus in on your about page.

How important is your about page? You’ve got your readers attention, where will they go next? Of course they will click your “about” link in your menu. They want to learn more about your blog and about you but really they want to know what they will get from reading your blog.

I will give you an easy formula on how to build an awesome about page that will encourage your new readers to stay longer and subscribe.

5 Elements of an Awesome About Page

I will be using some of the great tools that you have already developed as you have made it through the previous 13 days of the 31DBBB. Plus we will throw in a couple extras.

1. Updated Photo
2. Tagline & Elevator Speech
3. A list of What’s In It For Me (your reader)
4. List of Top Posts
5. Call to Action

Let’s Get Started

I’m going to walk you through how I updated my very boring about page:

The Original Page

A very typical about page, even I have to admit it was boring. I talked about me, how I met my husband, about my boys, and other things. The page was all about me but basically it was a life story. I wasn’t really sharing very much about what my blog was about. Now it’s time to update it.

Step 1: I Updated my Photo

Use a recent photo that is high quality. If you don’t have a current photo or a photo that is high quality then find someone who can take one for you (if you are not good at self portraits). Find a professional to take a few head shots for you or ask your friends and see if any of them can take a high quality photo with a good camera.

Make sure your photo matches the feel of your blog. If your blog is funny and happy share a picture that is bright and full of joy. If you are writing on a very serious topic make sure your photo has a somber and quiet feel.

Step 2: I Started with my Tagline and Elevator Speech

On Day 1 of 31DBBB you wrote a tagline and elevator speech for your blog. You can now describe your blog with a few short words (tagline) and with a short paragraph (elevator speech). This is great for when you are meeting people and trying to describe your blog but this is also great for your about page.

Even though you have already gotten your readers attention you want to keep it. One of the best ways to start out your about page is to recapture your reader in a few seconds and make them want to read more. You have created a quick and interesting description of your blog, use it!

Step 3: I Created a List of WIIFM

Now that you have described your blog to your reader you need to tell them what they gain from reading and/or subscribing to your blog. On Day 2 of 31DBBB you learned why to use lists; they are easy to scan, succinct, look neat, and are persuasive.

You are going to create a list that explains what your reader gets from your blog in an easy to read format. A list is going to catch your readers eye and you are going to use it to persuade them to subscribe to your blog. You can use anywhere from 5 to 10 points explaining to them what you are offering them.

Step 4: I Gave my Readers a List of Top Posts

At this point your reader should be ready for some more content. They have learned why they should read your blog now prove it to them by sharing a list of your top favorite posts. Make a list of your top favorite posts or if you have the stats on your posts the top most popular posts.

On Day 8 of 31DBBB you learned about the importance of interlinking your posts. Not only will this help your reader find your best content, but it will also help with SEO and page views!

Step 5: Lastly I Called my Readers to Action!

Further along 31DBBB you are going to learn more about call to action or you can learn right now at Smashing Magazine. Basically you are prompting your reader to take action!

Your reader has read through your whole introduction, now is the time to tell them what to do next!

This would be a great place for you to ask them to subscribe to you, subscribe to your newsletter, to follow you on twitter, or to like you on facebook. Choose only one to three of these, don’t overwhelm them with too many options. Make it quick and easy.

Your Turn

Now that I have walked you through updating my page I hope you will now feel like you have the tools to update yours. When you use these steps please share your about page in the comments, I would love to see your outcome!

How often do you visit the about page on a blog you are visiting? Do you always read the whole page? Do you have an example of a great about page?