How Important is Color on Your Website?

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Colors are so important in your website design. Color can make all the difference. Colors can change the tone of your site, emotional effect your readers, and colors can make your site unique and stand out!

Find your colors!

When looking at color for your site you should think about creating a color palette. In design and branding you always want to try to make sure you are using only 3-5 main colors. When you start getting over 5 colors things start to become too busy. You also want to make sure that at least one or two of your colors are neutral.

Now if you want to create your own unique palette but don’t know where to start, look around you. Look at some of your favorite clothes, look through your favorite magazines, or look at some of your favorite websites. You may be surprised where you can find inspiration.

If you hire a designer to create your layout make sure to ask for the hex codes for the colors in your site.

If you do not have the colors that are used on your site you can use some different tools to find the colors. If you have a header that has all your colors or take a screen shot of your site ( fullscreen). You can visit PhotoCopa and find your color palette by uploading these images to this great tool.

Use your colors!

Use your colors in everything you possibly can. Change the colors on your google friends widget,  on your blogfrog community, and if their is an option of editing on an item you are putting on your site use it.

Make sure all your buttons match your palette. Use these colors on your twitter page, facebook page and other external social sites. As an example, when your readers go to  your twitter page if you are using the same colors they are going to instantly know this is you! This is where they want to be!

Examples

My personal favorite tool is Colour Lovers. This is a great community. You can create your own palettes or you can use pre-made palettes. If you have a color that you know you want to use, you can search for a palette with that color. Another great thing is that people can vote for color palettes, so you are able to see what palettes are popular.

Just while writing this post I found these five great color palettes:

Spring_Cleaning

living

let_them_eat_cake

Good_Friends

Come_Back_To_Bed
Colors by COLOURlovers

More Resources

Are you ready to go find new colors for your site or for your next design? Trying to find the colors on your current site? Just love color? Here are some great resources:

Color Combos
Color Scheme Designer
Color Schemer

I could keep going but you can see a comprehensive list at Aviva Directory.

[box type="info" style="rounded" border="full"]Originally posted on my blog at Uniquehorn Designs, but that blog will be closing and moving to PepperScraps.[/box]

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