Today (well actually yesterday) is all about creating an elevator pitch for your blog. The definition of an elevator pitch is:

“An elevator pitch is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds or 100–150 words).” —Wikipedia

After thinking about my blog and thinking about what the main focus was I realized that I really needed to split Pepper Scraps into two blogs. I had one side of this blog that was informational and about blogging and design. Then the other side of Pepper Scraps was all personal and fun, about my boys, me, and some fun memes tossed in. I decided that both of these focuses needed their own blog.

Now I will have Pepper Scraps and a blog on my design site. I decided to revive the name of my old blog, UnicornBeauty for my new design blog. I thought it was fitting as this blog will be all about making your blog or site beautiful.

I created three elevator pitches. One for Uniquehorn Designs (because I thought this was such a great exercise), one for Pepper Scraps, and one for my new blog UnicornBeauty.


Uniquehorn Designs:

a UNIQUE experience. a UNIQUE design.

Uniquehorn Designs is a one woman design company for you and your small business. Here to create a professional, unique, high quality, and affordable brand to represent you.

Giving you a unique experience filled with personal attention. Here for you whether you are in need of a new logo, a new web site or re-designing an old site.

I work with you to create a design that meets your needs, that you love, and that is uniquely yours.


Teaching women to create UNIQUE and beautiful blogs

UnicornBeauty is for women looking for quick, easy and simple ideas to help improve their blogs. Helping them learn how to create a blog that is more professional, more appealing, and easier to read.

When reading Unicornbeauty you will be supplied lessons on how to make your blog beautiful, Tips and Tricks on basic design elements to improve your blog and you will be learning more about taking your blog and online identity to the next step.


Scraps of the life of a mom, wife, artist and designer.

PepperScraps is a place I can talk about my two sons. To share their milestones. To bring back memories. A place someday they may look back and say, “See how much my mom loved me”. So that they can see parts of our lives together.

And when they are older they will have a look into how I think and what I dream.

Those are my elevator pitches for my sites. What are yours? Did you struggle creating yours? What were you struggling with the words, the focus of your site, or the length of your pitch?

Written by

Pepper Ferguson

Hi I'm Pepper. My family and I are sharing pieces of our lives.
We hope to inspire you by showing that even small changes can make the biggest differences in your life. You don't have to go to extremes to become healthy. Just do it one habit, one meal, one walk, and one hug at a time.

Let's work together one piece at a time making better habits, eating healthier, getting moving, and most of all loving our families.

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