Have you ever come across a blog you loved what they were saying but just trying to read it exhausted you?
You have 3 seconds to impress your readers. Even if you have caught them by your web design and your headlines if you haven’t take these 5 simple steps in improving your blog posts your readers are going to leave.
1. White Space
In art and design there is a term called white space. This does not mean literally the color white. But just empty space, with nothing in it. This gives the eye a place to rest.Make sure that your blog design has space between each line (aka line-height). You also want to have a good amount of space between your paragraphs. Putting space around even your images will make a difference fo your readers when looking at your blog.
2. Short Paragraphs, Short Sentences.
When someone looks at your blog and see a wall of words, they become overwhelmed and tired just thinking about reading your blog post. Most readers only skim posts but if they see the wall of words they may just skip it all together. Use short sentences.
Make your paragraphs are short. They should only be a few sentences each. You cannot overdo paragraph breaks!
You can even make a paragraph just one sentence.
3. Edit, Edit, Edit
Make sure and edit your posts. Read your posts out loud and really listen to what you are saying. Can you write your sentences shorter? Can you use less words to make the same point? Less is always more and in blogging this is even more true.
4. Use Your Tools!
Use the edit tools in your blogging control panel. Make the key point in a paragraph bold. If you want to emphasize a point put it in italics. Most readers only skim text on websites. These emphasized points may catch their eye and encourage them to read more.
Use lists whenever you can. If you are joining in on the 31 days to Build a Better Blog then you have just learned that lists are great blog posts. But make sure even your lists are easy to follow. Try using bullet points or number your list. Make sure each item has its own line! Even when making a list and then expanding on each point your list item should have it’s own line.
Try out some of these tips on your next blog post and take a look at the difference. Does it look nicer to you? Did more people stop and comment on your post? Did you notice people even commented about something in the middle of your post vs the beginning and the ending?
I would love to see your posts showing off your editing skills, please comment and share your experience with me.