I have been participating in a great series over at SITSgirls: Think Like a Marketer. Last week we started by focusing on the branding of our blogs. I loved this article because when I work with my graphic design clients I have to explain to them that branding is visual and conceptual. When I’m helping someone build a blog I explain how color and logo will work building their visual brand, but that they need to build their conceptual brand also. I loved that Melissa (@momcommblog) really got this point across so well in her article. The homework for this week was very revealing and a great growing experience. I will be going through the steps to share my experience as I worked on my homework. I hope this shows you how this can really help you to improve your brand and blog.
Your 5 Words
The first part of the homework was to write down five words that you want people to think of when they first see your blog. This was a little hard at first but once I started the words just kept coming. My five words:
- Interesting
- Inspirational
- Informational
- Stylish
- Clean
Their 5 Words
Now I did not share these words with anyone and I started doing part two of the homework. I jumped on twitter and started asking others what five words they thought of when they saw my blog. Here are some of the responses I got:
subdued, organized, simple, straightforward, great logo! by @stephmommybrain
Clean, Modern, Fresh, Diverse, fun by @MamaofAllTrades
Sylish, Clean, Narrow, Engaging, Personal by @PhotoLynda
organized, pink, uncluttered, variety, interesting layout by @Modern_Gypsy
simple, organized (i love each post has its own box), clean, colorful (but not too much) and easy (to navigate) by @OurTypicalLife
organized … creative … variety … honest … feminine by LifeLovesLeah
girly … organized … honest … plain … mom by ThoughtsFromHer
These are just some of the few that I received, but you can see that specific words started repeating: clean and organized. That’s great I’m really happy to find that my blog gets described as this! My style for my graphic design business is exactly this: clean & organized, so this is branding my blog for my business. Perfect!
Growing and Learning
Now, time for me to take this information and start learning and growing. One of the words that I’m missing is: Informational. I need to start working on growing this concept on my blog. One of the things I think I need to work on is my post titles. I need to work on communicating more about the benefits my readers will get from reading my blog. If I had awesome post titles this should communicate to visitors that Pepper Scraps is informational and educational.
Now Your Turn
Did you participate last week? What did you learn from your words? Do you need more words? Feel free and ask me in my comments and I will be honest with you.
This is a REALLY great post, Pepper, and EXACTLY what I hoped people would get from it. Looks like most of your words were on target and you know just where you need to focus. Way to go!
Thanks Melissa I appreciate this! Especially from you. Thank you for such a great series, can’t wait to see what you have in hold for us for next week!
Thank you for this post! I’m participating as well! I would agree with all 5 words you chose for yourself. If you’d like to give me 5 words, please do! you can find me on twitter @girlry. Cheers!
Chabby Chic – Mommy – background a little distracting – honest moments!
I love how you put this post together, showing the benefits of branding, your five words and your plan of action to sneak some additional preferred words into your site!
One of those late night inspirations the other night! I really wanted to compare my words with everyone elses’ but I knew it would be too much for just a tweet.
Wow! I love the way you processed the SITS Class homework! And I’m honored that you included my words. I also appreciated your words for my blog!!
Based on the 4 responses I received, overall my blog is giving the impression I want. 2 people mentioned medical/RA because of a tap I have linking my posts about my disease. I’m going to make changes with that because I don’t want people to think I’m a niche blog about the disease. It’s just a small part of my life and story that I occasionally share about.
Like you, I’ll be fine tuning in the weeks ahead. 🙂
Yes this project has been great for pointing out the things that we miss. It’s almost like writing a book, you need other people to read over it or else you miss the mistakes!
Thank you so much for giving me some feedback! I appreciated it. And I think your own five words are spot on- I love how clean and uncluttered the design is here!
You have a great blog, if you look at some of the other blogs I gave words to, I was very honest.
I’m glad you like the look of my blog, hope you will subscribe!
I need to check out this marketing group at sitsgirls. Pepper you do so much all week to help others.